VMG Partners

VMG Partners is a growth equity firm that invests in transformative consumer brands and technology companies across the United States, with sector coverage spanning food and beverage, beauty and personal care, health and wellness, pet products and services, and technology platforms that enable the consumer ecosystem. The firm operates through two distinct strategies — VMG Consumer, which backs modern lifestyle brands, and VMG Technology, which focuses on scalable consumer experience technologies — and targets growth-stage companies with demonstrated product-market fit and clear paths to category leadership. VMG Partners pursues minority growth equity financings and enterprise partnerships, working alongside founders and management teams rather than pursuing control buyouts. The firm focuses exclusively on the United States and Canada and does not publicly disclose specific investment size ranges. VMG's value creation philosophy, internally termed "Velocity Made Good," emphasizes directed, sustainable growth rather than short-term capital optimization, and the firm provides strategic guidance across sales, marketing, operations, and mergers and acquisitions. Founded in 2005 by Mike Mauzé, the firm is headquartered in San Francisco, California, United States.