GroundForce Capital

GroundForce Capital, formerly known as PowerPlant Partners, is a private investment firm that invests in growth-stage companies primarily within the health and wellness, consumer products, food and beverage, consumer packaged goods (CPG), nutrition, health technology, sustainable consumer products, and consumer services sectors. The firm focuses on partnering with founders and management teams to support business expansion, product innovation, brand development, strategic acquisitions, and long-term value creation initiatives. GroundForce Capital primarily pursues minority and majority growth equity investments across the United States, while opportunistically investing internationally. The firm typically makes equity investments of $10 million to $35 million or more in companies with annual revenue generally ranging from $10 million to $100 million for consumer brands and $20 million to $100 million for technology and services businesses, with EBITDA-positive companies or businesses having a clear path to profitability. Enterprise value criteria are not explicitly published. Founded in 2015, the firm is based in Mill Valley, California, United States.