Hoyu Co., Ltd. acquires Kracie Holdings Ltd.

On September 30, 2009, Hoyu Co., Ltd. acquired Kracie Holdings Ltd., a consumer products company in Japan, from Unison Capital, Inc. and Advantage Partners LLP.

Deal at a glance

AnnouncedSeptember 30, 2009 TypeAdd-on Acquistion TargetKracie Holdings Ltd. Buyer Hoyu Co., Ltd. Sellers Unison Capital, Inc.
Advantage Partners LLP SectorConsumer Products LocationJapan ValueNot disclosed

Target company

Kracie Holdings Ltd.

Japan

Consumer Productssector

-founded

Activestatus

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Buyer

Hoyu Co., Ltd.

Company · 2 deals on record

2nd transaction in consumer products
1st transaction in Japan

2deals, all time

2in this sector

2009latest

Sellers (2)

Unison Capital, Inc.

Private equity firm · 39 deals on record

Advantage Partners LLP

Private equity firm · 94 deals on record

39investments

2in this sector

16exits

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Questions about this deal

Who acquired Kracie Holdings Ltd.?Hoyu Co., Ltd. acquired Kracie Holdings Ltd. on September 30, 2009.

Who sold Kracie Holdings Ltd.?Unison Capital, Inc. and Advantage Partners LLP were the sellers.

What type of deal was it?It was a add-on acquistion in the consumer products sector in 2009.

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