PNC Riverarch Capital acquires Women's Marketing, Inc.

On February 13, 2014, PNC Riverarch Capital acquired Women's Marketing, Inc., a marketing company in Connecticut, United States, from Halyard Capital and Steelpoint Capital Partners LP ( out of business).

Deal at a glance

AnnouncedFebruary 13, 2014 TypeSecondary Buyout TargetWomen's Marketing, Inc. Buyer PNC Riverarch Capital Sellers Halyard Capital
Steelpoint Capital Partners LP ( out of business) SectorMarketing LocationConnecticut, United States ValueNot disclosed

Target company

Women's Marketing, Inc.

Connecticut, United States

Marketingsector

-founded

Activestatus

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Buyer

PNC Riverarch Capital

Private equity firm · 20 deals on record

2nd transaction in marketing
7th transaction in United States

20deals, all time

2in this sector

2019latest

Sellers (2)

Halyard Capital

Private equity firm · 31 deals on record

Steelpoint Capital Partners LP ( out of business)

Private equity firm · 21 deals on record

31investments

7in this sector

21exits

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The full deal history of every party

Co-investors and the other advisors on this deal

Deal value and revenue or EBITDA multiples

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Questions about this deal

Who acquired Women's Marketing, Inc.?PNC Riverarch Capital acquired Women's Marketing, Inc. on February 13, 2014.

Who sold Women's Marketing, Inc.?Halyard Capital and Steelpoint Capital Partners LP ( out of business) were the sellers.

What type of deal was it?It was a secondary buyout in the marketing sector in 2014.

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