Home > M&A deals 2021 > Yum! Brands, Inc. acquires Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business
Divestiture · Information Technology · March 2021

Yum! Brands, Inc. acquires Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business

On March 2, 2021, Yum! Brands, Inc. acquired Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business, an information technology company in Texas, United States, from Kvantum, Inc.

Deal at a glance

AnnouncedMarch 2, 2021 TypeDivestiture TargetKvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business Buyer Yum! Brands, Inc. Seller Kvantum, Inc. SectorInformation Technology LocationTexas, United States ValueNot disclosed

Target company

Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business
Texas, United States
Information Technologysector
1997founded
Activestatus
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Buyer

Company · 8 deals on record
  • 1st transaction in information technology
  • 1st transaction in United States
8deals, all time
1in this sector
2021latest

Seller

Company · 1 deal on record
1investments
1in this sector
1exits

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Questions about this deal

Who acquired Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business?Yum! Brands, Inc. acquired Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business on March 2, 2021.

Who sold Kvantum, Inc. - Consumer Insights and Marketing Performance Analytics Business?Kvantum, Inc. was the seller.

What type of deal was it?It was a divestiture in the information technology sector in 2021.

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