Sportradar AG acquires Fresh Eight Ltd.

On March 4, 2021, Sportradar AG acquired Fresh Eight Ltd., an information technology company in United Kingdom.

Deal at a glance

AnnouncedMarch 4, 2021 TypeAdd-on Acquistion TargetFresh Eight Ltd. Buyer Sportradar AG SectorInformation Technology LocationUnited Kingdom ValueNot disclosed

Target company

Fresh Eight Ltd.

United Kingdom

Information Technologysector

1995founded

Activestatus

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Buyer

Sportradar AG

Company · 5 deals on record

1st transaction in information technology
1st transaction in United Kingdom

5deals, all time

3in this sector

2022latest

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Co-investors and the other advisors on this deal

Deal value and revenue or EBITDA multiples

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Questions about this deal

Who acquired Fresh Eight Ltd.?Sportradar AG acquired Fresh Eight Ltd. on March 4, 2021.

What type of deal was it?It was a add-on acquistion in the information technology sector in 2021.

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