Home > M&A deals 2020 > Gridiron Capital LLC acquires GSM LLC (Good Sportsman Marketing)
Secondary Buyout · Consumer Products · November 2020

Gridiron Capital LLC acquires GSM LLC (Good Sportsman Marketing)

On November 17, 2020, Gridiron Capital LLC acquired GSM LLC (Good Sportsman Marketing), a consumer products company in Texas, United States, from Sentinel Capital Partners.

Deal at a glance

AnnouncedNovember 17, 2020 TypeSecondary Buyout TargetGSM LLC (Good Sportsman Marketing) Buyer Gridiron Capital LLC Seller Sentinel Capital Partners SectorConsumer Products LocationTexas, United States ValueNot disclosed

Target company

GSM LLC (Good Sportsman Marketing)
Texas, United States
Consumer Productssector
-founded
Activestatus
View the company profile →

Buyer

Gridiron Capital LLC
Private equity firm · 33 deals on record
  • 5th transaction in consumer products
  • 28th transaction in United States
33deals, all time
6in this sector
2026latest

Seller

Sentinel Capital Partners
Private equity firm · 98 deals on record
98investments
6in this sector
58exits

Members only

Contact details at the buyers and sellers
The full deal history of every party
Co-investors and the other advisors on this deal
Deal value and revenue or EBITDA multiples

Related deals

van den Boom & Associates LLCSame lead buyer · Aug 2026
Vertical Supply GroupSame lead buyer · Apr 2022
Marioff Corporation OySame seller · Mar 2026
Thorne HealthTech, Inc.Same sector and country · Aug 2026
The Center Brands LLCSame sector and country · Jul 2026
Salt & StoneSame sector and country · Mar 2026

Questions about this deal

Who acquired GSM LLC (Good Sportsman Marketing)?Gridiron Capital LLC acquired GSM LLC (Good Sportsman Marketing) on November 17, 2020.

Who sold GSM LLC (Good Sportsman Marketing)?Sentinel Capital Partners was the seller.

What type of deal was it?It was a secondary buyout in the consumer products sector in 2020.

See the full picture on AcquityDataContacts, full deal histories, co-investors and deal values. Free for a day with your Google account, no card needed.
Try it free
Data updated daily on AcquityData (Acquity Data).