About Learfield
Learfield is a media and technology company providing multimedia rights management, sponsorships, ticketing, licensing, data analytics, and fan engagement solutions for college athletics and live events. The company manages multimedia and sponsorship rights, licensing programs, and ticket sales for collegiate institutions, conferences, and sporting properties while providing brands with targeted access to sports fan audiences through digital and physical platforms. Learfield's business divisions include multimedia and sponsorship rights sales and management, licensed merchandise and trademark licensing through The Collegiate Licensing Company (CLC), game ticketing and premium seating solutions through Paciolan and IMG College Seating, NIL solutions and athlete data services, broadcast production and media services, and advanced digital fan engagement platforms including SIDEARM Sports and proprietary data analytics powered by more than 125 million fan records. The company serves more than 1,200 collegiate institutions, conferences, and venues and partners with more than 12,000 local and national brands across consumer goods, hospitality, retail, financial services, and technology sectors. Learfield was founded in 1972 by Clyde Lear and Derry Brownfield as a farm radio network in Missouri; the company was restructured and expanded following the 2018 merger of Endeavor Group's IMG College division with Learfield Communications, creating Learfield IMG College with a $1.92 billion valuation, and rebranded to Learfield in July 2021. The company is headquartered in Dallas (Plano), Texas, United States.