About BARCODE Performance Water
BARCODE Performance Water is a U.S.-based functional beverage company that develops and markets plant-based performance and wellness beverages formulated for hydration, recovery, and everyday wellness. Its flagship BARCODE beverage combines coconut water concentrate with vitamins, minerals, electrolytes, and adaptogens, including ashwagandha, magnesium, and mushroom extracts. The product is positioned as a low-calorie, low-sugar alternative to conventional sports and hydration drinks and is available in multiple flavors through direct-to-consumer and retail channels. BARCODE has built relationships with professional athletes and sports organizations and has expanded its retail presence, including distribution through Walmart locations in Texas. The company was founded in 2021 by Bar Malik, a former Director of Performance for the New York Knicks and sports performance specialist who initially developed beverages for athletes and training clients. Professional athletes including Victor Wembanyama and Metta World Peace have subsequently invested in or partnered with the brand. BARCODE Performance Water is headquartered in Los Angeles, California, United States.